If you’ve been using Gravity Forms, you already know it’s powerful but not exactly affordable or beginner-friendly. Over time, many users outgrow it or want something easier, cheaper, or more integrated with their current tools.
This guide compares 15 solid Gravity Forms alternatives worth considering in 2026. Each Gravity Forms addon has been tested or reviewed for ease of use, pricing, integrations, and scalability.
The goal is simple: help you pick a form builder WordPress plugin that fits your workflow, not the other way around.
Quick Summary of Gravity Forms Alternatives
Before diving into comparisons, here’s a quick summary table to give you context about Gravity Forms alternatives.
| Form Builder | Key Strengths | Starting Price | Ideal For |
|---|---|---|---|
| WPForms | Simple drag-and-drop, smart logic, templates | $49.50/yr | Beginners & SMBs |
| Ninja Forms | Conditional payments, CRM & gateway integrations | $99/yr | Agencies & advanced users |
| Fluent Forms | Fast UI, built-in AI, all features in one plan | $63/yr | Power users & marketers |
| Formidable Forms | Advanced calculations, PDF exports | $39.50/yr | Developers & data-driven sites |
| WeForms | Real-time preview, geolocation fields | $49/yr | Freelancers & marketers |
| Everest Forms | Security-focused, payment ready | $69/yr | SMEs & WooCommerce sites |
| Forminator | Polls, quizzes, payments | Free & paid | Bloggers & communities |
| Caldera Forms (or successor) | Flexible builder with logic & payments | Varies | Power users |
| ProProfs Survey Maker | Survey branching & analytics | Custom | Market researchers |
| SurveySparrow | Conversational surveys, omnichannel | Custom | SaaS & enterprise |
| Jotform | Automation & template-rich | Free & paid | Teams & SMBs |
| Typeform | Interactive one-question design | Free & paid | UX & feedback forms |
| Contact Form 7 | Basic, lightweight, free | Free | Simple sites |
| HubSpot Form Builder | CRM-connected lead forms | Free | Sales & marketing teams |
| Tripetto | Conversational flow forms | Free | Interactive data collection |
That’s the overview. All Gravity Forms Booking plugins bring something different to the table. Now let’s break them down.
Core Gravity Forms Alternatives to Bookmark in 2026
Here are core Gravity Forms alternatives that mirror the features and functionalities of the Gravity Forms product addons:
1. WPForms – The Most User-Friendly Gravity Forms Alternative
If you want a clean, fast, and reliable alternative to Gravity Forms, WPForms is the obvious first pick. It’s built with simplicity in mind but still packs enough power for most WordPress sites.
Why it stands out:
- Drag-and-drop builder that’s far more intuitive than Gravity Forms.
- Prebuilt templates save time for common needs like contact, payment, or registration forms.
- Smart conditional logic and multi-step forms without the learning curve.
- Connects smoothly with PayPal, Stripe, and major email platforms like Mailchimp or ConvertKit.
Best for: beginners, small businesses, and non-technical site owners who want forms that “just work.”
Pricing: starts at $49.50/year, making it one of the most affordable Gravity Forms alternatives.
Verdict:
WPForms is perfect if you want a balance between ease of use and capability. It’s an excellent Gravity Forms replacement for anyone who’s tired of spending time on complex setups.
2. Ninja Forms – A Flexible Plugin Like Gravity Forms
If WPForms is built for simplicity, Ninja Forms targets flexibility. It’s ideal for users who want more control over workflows, conditional fields, and integrations.
What makes it different:
- Multi-step forms and conditional payments make checkout logic simple.
- Integrates with leading CRMs like HubSpot, Salesforce, and Zoho.
- Offers save-and-resume functionality for long forms.
Best for: agencies or advanced users who handle dynamic forms and payment gateways.
Pricing: starts at $99/year with add-ons available separately.
Verdict:
A great plugin like Gravity Forms, but more modular. You only pay for what you need, and the interface feels modern and responsive.
3. Fluent Forms – The Smart, All-in-One Gravity Forms Replacement
Fluent Forms has quietly become a top contender. It’s fast, intuitive, and loaded with features that others sell as add-ons.
Why it’s worth switching:
- Lightweight, drag-and-drop form builder with no bloat.
- Built-in AI WordPress plugins form builder for automatic question generation.
- All premium features are included in every paid plan.
- 60+ third-party integrations with CRMs, payment processors, and email tools.
Best for: marketers, agencies, and anyone who regularly builds appointment booking forms.
Pricing: from $63/year, offering real value for money.
Verdict:
If you’re after a free alternative to Gravity Forms that scales with premium power later, Fluent Forms fits perfectly. It’s the modern choice for anyone who wants speed, flexibility, and smart automation.
4. Formidable Forms – The Advanced Option for Data-Driven Sites
Formidable Forms is built for users who want to do more than collect data. It helps you calculate, visualize, and automate it.
Highlights:
- Create complex forms with calculations (great for quotes, cost estimators, or order totals).
- Export form data as PDFs for clients or record-keeping.
- Advanced conditional logic and layout customization.
- GDPR-ready and developer-friendly.
Best for: advanced users, developers, and eCommerce site owners who rely on structured data.
Pricing: from $39.50/year.
Verdict:
Formidable is the most capable Gravity Forms replacement for advanced use cases. It’s not the easiest to learn, but once mastered, it can replace multiple plugins.
5. WeForms – Lightweight and Fast
If you want a minimal, straightforward alternative to Gravity Forms, WeForms is worth a look. It focuses on speed and simplicity while maintaining core functionality.
Why it’s solid:
- Real-time form preview for instant visual feedback.
- Built-in conditional logic and geolocation fields.
- Integrations with Mailchimp, AWeber, and Constant Contact.
Best for: freelancers, marketers, and small businesses.
Pricing: starts at $49/year.
Verdict:
A fast, affordable form builder that covers essential use cases without extra setup. Perfect if you want a lightweight Gravity Forms alternative that performs well even on shared hosting.
6. Everest Forms – Secure and Scalable Alternative to Gravity Forms
Everest Forms focuses on security, speed, and clean design. It’s a good pick for users who want a form builder that looks modern but doesn’t overcomplicate setup.
Why it stands out:
- Emphasizes form security with Google reCAPTCHA, honeypot, and email validation.
- Supports file uploads, payment collection, and multi-step forms.
- Integrates easily with WooCommerce and major email platforms.
- Offers optional AI-generated notifications to speed up communication.
Best for: small businesses, WooCommerce sites, and anyone prioritizing secure data capture.
Pricing: starts at $69/year, which places it among the more affordable Gravity Forms alternatives for advanced features.
Verdict:
If you want a dependable, privacy-focused Gravity Forms replacement, Everest Forms delivers on all fronts without unnecessary complexity.
7. Forminator – Feature-Rich Free Alternative to Gravity Forms
Forminator by WPMU DEV is one of the best free alternatives to Gravity Forms if you want versatility without hidden fees. It’s a form builder that also supports polls, quizzes, and payment collection.
Top features:
- Drag-and-drop builder with pre-designed templates.
- Built-in polls and quizzes to boost engagement.
- Stripe and PayPal integration even on the free version.
- GDPR compliant and integrates with popular email tools.
Best for: bloggers, educators, and community-driven websites.
Pricing: has a robust free version with premium upgrades available.
Verdict:
Forminator is ideal if you want an all-in-one solution that covers forms, surveys, and payments. It’s one of the few plugins like Gravity Forms that doesn’t lock essential tools behind paywalls.
8. Caldera Forms (or Successor) – Flexible Gravity Forms Replacement
Although Caldera Forms is now discontinued, its architecture still inspires newer plugins like Gravity Forms, offering flexible layouts and advanced logic. If you can find a supported fork or modern alternative, it remains a strong pick for developers.
Why users liked it:
- Drag-and-drop builder with conditional fields.
- Easy integration with payment gateways.
- Highly customizable for developers building client sites.
Best for: developers and agencies who need granular control.
Pricing: depends on the maintained successor plugin.
Verdict:
A legacy favorite, Caldera remains symbolic of what made Gravity Forms powerful—custom logic and integrations. If you’re technical, it’s worth exploring newer alternatives to Gravity Forms based on its framework.
Survey-oriented Gravity Forms Alternatives [Instant Bookmark!]
The following are niche-related survey-based Gravity Forms alternatives. They offer minimal contact forms or specialized security/AI features, which are not exact replacements but complementary solutions.
9. ProProfs Survey Maker – For Survey-Driven Workflows
If your main goal is collecting feedback or conducting surveys, ProProfs Survey Maker is a smarter Gravity Forms replacement for that specific need.
Highlights:
- Supports conditional branching and skip logic for clean user flows.
- Offers deep analytics and reporting.
- Works across websites, email, and social media channels.
Best for: marketers, educators, and research teams.
Pricing: custom based on features.
Verdict:
ProProfs isn’t a traditional form builder. It’s a survey-first platform. Still, for data collection, it’s a practical alternative to Gravity Forms when insights matter more than layout customization.
10. SurveySparrow – Conversational and Multi-Channel
SurveySparrow takes forms to a new level by making them conversational. If you’re looking for interactive, chat-like experiences, this is a unique plugin like Gravity Forms that does it better.
Top features:
- Conversational interface boosts completion rates.
- Multi-channel distribution, for example, share via web, mobile, or email.
- Offers recurring survey automation and reporting dashboards.
Best for: SaaS teams, customer feedback loops, and HR departments.
Pricing: custom quote depending on usage.
Verdict:
A strong alternative to Gravity Forms for feedback-heavy organizations. It makes surveys feel natural, not mechanical.
11. Jotform – Workflow Automation at Scale
Jotform is one of the most established form builder plugins like Gravity Forms. It is used by teams that rely on automation and data routing. Jotform goes beyond form creation and helps automate what happens after submission.
Why it’s a strong alternative:
- 10,000+ templates ready to use.
- Built-in workflow automation and approval systems.
- Collect payments through Stripe, PayPal, and Square.
- Deep integration with CRMs, cloud drives, and email tools.
Best for: medium to large businesses that depend on process automation.
Pricing: free plan available. Paid plans unlock storage, branding, and integrations.
Verdict:
Jotform is a reliable Gravity Forms replacement for those who have outgrown manual data collection. It’s also a good free alternative to Gravity Forms if you only need basic form submissions.
12. Typeform – Interactive and User-Focused
Typeform redefines how users experience forms. Instead of traditional layouts, it shows one question at a time, making the process feel more human and less like filling out a survey.
Top advantages:
- Unique conversational flow improves response rates.
- Clean, modern design templates.
- Integrates with Slack, HubSpot, and Notion.
- Built-in analytics to track completion rates.
Best for: UX researchers, startups, and customer feedback forms.
Pricing: offers a free version with limited responses, and a premium from monthly plans.
Verdict:
Typeform is the most engaging alternative to Gravity Forms for brands that care about presentation and user interaction.
13. Contact Form 7 – The Classic Free Alternative to Gravity Forms
For many WordPress users, Contact Form 7 is the first step into form building. It’s minimal, lightweight, and still gets the job done.
Why it remains relevant:
- 100% free and open-source.
- Works well with most themes and plugins.
- Can be extended with add-ons for reCAPTCHA, file uploads, or conditional logic.
Best for: simple contact or inquiry forms.
Pricing: completely free.
Verdict:
If you only need basic functionality, this is the simplest free alternative to Gravity Forms. It’s limited but dependable for low-maintenance sites.
14. HubSpot Form Builder – CRM-Powered Gravity Forms Replacement
If your main goal is lead generation, HubSpot Form Builder is a no-brainer. It connects your website directly to HubSpot’s free CRM, automating contact tracking and follow-up.
Why it’s worth a look:
- All submissions automatically sync with HubSpot CRM.
- Built-in email automation and segmentation tools.
- Drag-and-drop editor with no coding required.
Best for: sales and marketing teams that prioritize lead management.
Pricing: free with HubSpot CRM, with paid upgrades for automation depth.
Verdict:
HubSpot is an excellent alternative to Gravity Forms if CRM integration is essential. It removes the need for multiple tools and connects form data directly with your pipeline.
15. Tripetto – Conversational and Free Gravity Forms Alternative
Tripetto is a modern, conversation-driven form builder that lets you build chat-style or story-style forms in WordPress. It’s fast, flexible, and genuinely fun to use.
Why it stands out:
- Conversational forms increase engagement.
- Visual flow builder similar to chatbot logic.
- Fully integrated with WordPress with no SaaS dependency.
- Privacy-friendly, with data stored locally.
Best for: creators and educators who want interactive, on-site forms.
Pricing: free, with paid add-ons for advanced integrations.
Verdict:
Tripetto is one of the smartest free alternatives to Gravity Forms, combining simplicity with conversation-style design. A clear Gravity Forms replacement for users who want interaction instead of static inputs.
Gutena Forms – The Pure Gutenberg Form Builder Alternative
Gutena Forms focuses entirely on native integration with the WordPress block editor. It bypasses custom builders and outdated JavaScript dependencies, aiming for superior site speed and a developer-friendly experience.
Why it stands out:
- True Block Integration. Forms are created entirely within the Gutenberg editor, using core blocks for layout and styling, eliminating the need for external, proprietary interfaces.
- Superior Performance. Engineered without jQuery, this is a distinct advantage that ensures maximum page load speed and a significantly lighter site footprint than competitors.
- Pre-built Templates. It offers multiple form variations and pre-built templates, accelerating form creation directly inside the block editor.
- Pro Entry Management. The paid tier provides necessary entry management, advanced filtering, and email marketing integrations, addressing a core need for professional data collection.
Best for: Block editor purists, performance-conscious users, and developers integrating complex forms within a fully Gutenberg-centric theme.
Pricing: Starts at $49 per year for the Personal plan, offering a free version with robust core functionality.
Verdict: If your site architecture is committed to the modern WordPress framework, Gutena Forms is the logical choice. Its speed-first, block-native approach is distinctly forward-thinking. However, ensure its Pro feature set matches the overall breadth of legacy, dedicated builders before migrating complex workflows.
Ending Note
The point of exploring Gravity Forms alternatives that also have Gravity Forms payment gateways isn’t just about saving money or chasing new features. It’s about fit. Every site handles data differently. Think of these tools as your Gravity Forms replacement options, not clones. If you want automation, pick one that connects with your stack. If you care about speed, go lightweight. If you need scale, look for flexible pricing.
The best alternatives to Gravity Forms are those that make form building invisible, so you can focus on running your business, not managing plugins.
